Here at Three Leaves, we integrate various digital techniques to showcase and promote your brand. Here’s a quick breakdown of some terms you may hear while working with us:
360° Video / Virtual Reality (VR)
While still a relatively new concept to the digital world, 360° video allows the viewer to have an omnidirectional perspective of a particular space. A 360° point-of-view is made possible by using a special type of camera, or a collection of cameras, that stitches together multiple pictures of the scene around it. An important thing to note is that with 360° video, the viewer is limited within a particular space and can only “see” what is around them. Virtual Reality (VR), on the other hand, describes the digital recreation of an environment in which the viewer can act upon or change. While both terms tend to be used interchangeably, they are actually slightly different concepts.
Unmanned Aerial Vehicle (UAV) / Drone
What could once only be made possible through the use of a helicopter can now be obtained by what many people would consider a simple toy. Aerial footage has been used in production for many years, however; it would be quite difficult (and expensive) to actually accomplish. Many filmmakers today use small drones or unmanned aerial vehicles carrying cameras that can be controlled with a remote or even just a smartphone to capture amazing aerial footage.
Another digital term that is often used in production is “closed captioning” which is the process of adding text to a video to supply the viewer with transcriptions of any speech being used in a program. The word “closed” implies that the text is not actually visible on the screen unless the viewer activates it.
This term is commonly confused with closed captioning. While closed captioning is the process of adding a visual display of dialogue, subtitles would be the translation of that dialogue into a language other than what is being used in the video.
Color correction is a task completed during the post-production phase of any project. It is the technical procedure of fixing or correcting color issues that are seen in a video. Doing so allows the footage to feel more realistic to the viewer and prevents any distraction from the story itself.
Color grading usually comes after color correction and helps the filmmaker convey a particular visual tone or mood to a project. For example, a colorist may want to add darker tones to a scene in order to highlight a dramatic or serious moment. Color grading can be difficult because the colorist is also tasked with keeping the color tones consistent throughout the project so attention is not drawn away from the narrative.
Video resolution refers to the number of horizontal lines and pixels that will be displayed within a video. When watching a video online, you’ve likely seen the different resolutions that it can be shown in such as 480p, 720p, or 1080p. Really, when you see 720p, the actual resolution is 1280×720 pixels — 720 horizontal lines that each contain 1280 pixels. Basically, the more pixels you have in a single image, the higher the quality of the image itself. Now, with more pixels, you have more data to process which makes the image or video file much larger. This is why on some mobile social media sites, video files that were originally shot in 1080p were compressed down to 720p making it easier for the app to process and load the video.